Commercial Playbook Sprint:
Get your commercial foundation
in place
– aligned with your business strategy and documented in a Commercial Playbook.
Before the Commercial Playbook Sprint: You have a great sales organisation with competent people, but things are being done in many different ways. Therefore, results are not consistent and you can see opportunities being squandered. Whenever you try to implement new processes, things may go well at first but soon they are back to normal. Old habits seem impossible to change.
After the Commercial Playbook Sprint: You now have a Commercial Playbook; a go-to guide for how the commercial process (marketing, sales, customer success, account management) should be executed in your company. Your growth ambitions, your business strategy and your sales process finally “click”, so that thinking and action are aligned. Get ready for growth!
Secure traction and increase revenue with a Commercial Playbook
This development program is designed to help you go from having a commercial operation that does not deliver the growth it could to getting your commercial foundation in place – aligned with your business strategy and documented in a Commercial Playbook.
Simplify, systemize and start in 60 - 90 days.
The delivery model:
Co-creation, not done-for-you
Our team of growth experts works with you through each of the nine-steps listed below to make you calm and confident about growth.
In other words, this is not the classical consultancy model where the bulk of the work is carried out by the consultant. In our experience, training, coaching and co-creation is the best way to ensure a solid outcome and true ownership to the result.
The Process:
Nine crucial steps in 60 - 90 days
1 Review Mindset
Establish a shared set of thinking.
2 Define Success
Decide the winning aspirations.
3 Clarify Scope
Map your playing field.
4 Generate Leads
Build your lead generation system.
5 Streamline Sales
Get control of the sales process.
6 Package Onboarding
Outline a great onboarding experience.
7 Determine Priorities
Write the key initiatives in a roadmap.
8 Define Cadence
Define how to drive your commercial operating system forward.
9 Prepare Launch
Become confident to implement in daily operations.
Trusted by great companies
Create lasting growth
1
Schedule a call
Chat about your goals and determine if we are a good fit.
2
Trust the process
Get the mindset and strategies for lasting growth - laid out in clear language and practical plans.
3
Accelerate growth
Become calm and confident about growth.
Hear what our customers say
“My job is to keep LeadFamly on a solid growth track. I brought Peter Bjørn on board to help us make it happen!”
“I have three concerns: Top-line growth, customer retention and capital efficiency. When Leadfamly performs on these parameters, our company becomes more valuable. With that in mind Peter Bjørn is helping us in our strategic and commercial transformation which aims to take us to the next level of sustainable and profitable growth.
Peter’s great force is that he spans across all critical business disciplines. He is working with us on business strategy, our go-to-market approach and our strategic messaging. In this way, everything fits together and reinforces each other.”
— Martin Bjørn Madsen, Co-founder & CEO at Leadfamly, which are experiencing tremendous growth and international expansion.
Hello.
I am Peter Bjørn Eriksen.
Executive Advisor.
Specialist in B2B SaaS.
I´am committed to your results.
My reputation depends on it.