I help busy Founders, CEOs and their teams build a clear path to scale their B2B SaaS
Strategic Clarity, Pricing and Go-To-Market services for B2B SaaS companies
Meet Peter:
”Achieving global expansion and scale in B2B SaaS companies is my sole focus.”
- Peter Bjørn Eriksen, Executive Advisor, MBA
I will speak my honest opinion whenever needed, but always in the best interest of your company and its ambitions. It's what I call true integrity.
My work strikes a healthy balance between short-term needs and long-term sustainability, and you will always get advice that is practical, relevant, and highly actionable. The kind of advice that opens new business opportunities right from the beginning.
I´am committed to your results.
My reputation depends on it.
How I see the world:
In B2B SaaS,
customer success
is the new economy
In B2B SaaS, customer success is not only a department. It’s bigger than that. Customer success is everything. It’s the ball game.
Your customers have
new expectations: They don’t buy your solution just for its features and functions.
They buy your offering (and buy into a relationship with you)
because they want to achieve a business objective.
This truth is universal. And that is why the best B2B SaaS companies have reinvented their mindset and strategies - towards customer success. This is where the entire company takes a strategic decision to back the “Customer Success Economy” concept and bake it into everything the company does as they believe that it is a powerful growth engine.
The winners in this new reality? Those who see and act upon the opportunities. For the winners to create truly successful customers become the fuel for sustained growth and globale scaling. The rest, those who do nothing, are soon to be forgotten.
The ultimate goal is for you to be a must-have solution for your market. Customers have to have you because you are an indispensable part of their success. Demand is created effortlessly.
It’s a new way of
thinking of success
The old mindset
Succes as defined by your company, and as customers having your technology.
The new mindset
Success as defined by your customer, and what life is like thanks to having your technology.
That's how I see the world of B2B SaaS.
Committed to scaling?
Let’s find your path to scale
If you want to speed up your scaling journey, adding me as your executive advisor might be the right thing to do. I have extensive B2B SaaS experience and can provide you with frameworks and guidance that makes you feel confident you're doing it right. Here's my approach:
Stage 1:
Strategic
Foundations
These services are the three building blocks for commercial success and scalable growth. Combined, they provide your company with a strong strategic foundation.
Business Strategy
Through a strategy alignment process, you will become calm and confident to grow and scale - powered by a clear and competitive business strategy in as little as 30-45 days.
High-level Story
What your customers buy is the story – with a compelling high-level story in place you will be able to unify everyone in and around your company. We develop the story in 30-45 days.
Commercial Playbook
Get a coherent commercial approach in place – aligned with your business strategy and documented in a Commercial Playbook. Simplify, Systemize and Start in 30-45 days.
Stage 2,
Inhouse
Advisor
This service is designed to make your strategy come true. Usually, I work in six months sprints.
As an Inhouse Advisor I partner with you as a counsellor and mentor during your growth journey. I help you walk the talk, see around corners, avoid expensive mistakes, fix problems and assemble world-class teams – always based on the Strategic Foundations. I provide advice on the most effective and efficient way to scalable growth.
Are we a fit?
Qualities we look for: Peter Bjørn is ideal for visionary, holistically thinking, and coachable Founders and CEOs in B2B SaaS companies that genuinely wants a clear path to scale.
Build a clear path to scale with the right mindset and strategies
1
Information Call 🙌
Get the ball rolling and have an information call. Here you can give introduce me to your company and your scaling aspirations. This call typically takes 30-45 minutes, and before we hang up we will set a date for the Scaling Jam Session if we determine we are a good fit.
2
Scaling Jam Session 🎸🎸🎸
We will meet in person, or online, and I will facilitate an energising session with one agenda: Your global growth and scale! The duration of the session depends on what happens; we have no specific time limit. After this session some (but not all) ask me about forming a partnership and engage me to support their scaling journey.
3
Recommendation 📝
If we see a mutual fit after the Scaling Jam Session I will present my recommendation on how we could move forward together. An engagement with me usually starts with your strategic foundation - however the specific details of my recommendation as well as the economics always depends on your unique situation.
4
Decision Time 👎 👍
At this stage you’ll have the foundation for determining if you want to work with me - because you trust the process, and are committed to changing the status quo. In other words; you are ready to make the final decision.
Great people from
great companies trust us.
“My job is to keep Playable (formerly Leadfamly) on a solid growth track. I brought Peter Bjørn on board to help us make it happen!”
“I have three concerns: Top-line growth, customer retention, and capital efficiency. When Playable performs on these parameters, our company becomes more valuable. With that in mind, Peter Bjørn is helping us in our strategic and commercial transformation, aiming to take us to the next level of sustainable and profitable growth.
Peter’s great force is that he spans across all critical business disciplines. He is working with us on business strategy, our go-to-market approach, and our strategic messaging. In this way, everything fits together and reinforces each other.”
— Martin Bjørn Madsen, Co-founder & CEO at Playable (formerly Leadfamly), which are experiencing tremendous growth and international expansion.
“Now, we sell on business value rather than features and functions. And we close more deals, faster, and with a larger average deal size.”
“One of our growth challenges was lacking internal alignment around which customers to focus on, which value propositions we have for each customer segment, and the optimal sales process. Based on Peter Bjørn´s B2B SaaS framework and the best experiences from our world, we now have that defined and clearly articulated in a Commercial Playbook.
The outcome is tangible results on crucial SaaS metrics (conversation rate, time to close, deal size, etc.), but this structured approach also gives us more scalability and predictability. Without Peter´s strategic and, at the same time, practical and hands-on approach combined with his business acumen and B2B SaaS experience, we would not have achieved the same results.”
— Thomas Andersen, former CCO at Actimo (now VP at Sitecore) that through an employee app helps businesses all over the world drive employee engagement, productivity & business results. Actimo was recently acquired by Kahoot.
Join 💌
The B2B SaaS Conversations
An easy-to-scan curated collection of practical learnings from the three core areas of scalable growth; Business Strategy, Commercial Approach, and High-level Storytelling.
The B2B SaaS Conversations includes real-world examples and is relevant for you if you are a Founder, CEO, or in a team focused on building and scaling new solutions to the world.